Porsche already enjoys this highest profit margins in the car business. But, this has always been somewhat seasonal with the rest of the car industry - demand for a new model gets everyone excited to pay close to sticker price, they fly off the shelves at first and then languish until Porsche releases some killer lease pricing (using the Dudestuff Decent Lease Rule of Thumb - 1% of the original MSRP is a decent lease.) and then they start selling again. This played out when the refreshed 997 came out in 2009 with Porsche's first direct fuel injection motor, with a large power bump and greater efficency. Initial feeding frenzy, followed by a cooling and some quirky builds languishing on the lots. Same thing with the New 911 in 2012, the launch of the 991 was incredibly confusing as it happened in the middle of the 2012 model year, where you could get a 2012 911 that was either a 997.2 or a 991.1. (the .1 or .2 suffix is the Porsche way of saying a mild refresh, like BMW's Life Cycle Impulse [LCI] mid body style refreshes.)
This is all well and normal for the car industry, but some strange things have happened with Porsche's limited production cars, and their dealers are making a ton of money from it.
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There is a 20% off sale that stacks with the free shipping with a $50 order. You can also ask for the discount in their stores. For both, use code, "FAMILY" through May 16, 2016
Silicon Valley Dad, who loves cars, cooking, clothes and cameras